Projects
I am passionate about applying AI to enhance customer experiences so most of my projects are focused on the customer journey which in a real world scenario translates to increase in revenue, decrease in cost, & improvements in customer satisfaction
P01: Remarketing
A top tier Portugal bank is having many customers sign up for more information on their products but their conversion or acquisition rates of converting into a buying customer has been low. The AI driven remarketing campaign utilizes ML models to identify and target bank customers with the highest likelihood of purchasing their products/services. By leveraging customer behavior and purchase history, we are able to create personalized and effective marketing campaigns that maximize ROI and drive conversions
